PURA VIDA COACHELLA BUS + BILLBOARD
Coachella 2022 bus wrap and billboard. Featuring a simple yet compelling call-to-action (CTA) alongside a QR code linking directly to Pura Vida's Instagram, the
campaign generated significant user-generated content (UGC), organic social engagement, heightened brand awareness, and a substantial increase in followers.
ROLE:
PRODUCTION DESIGNER
WORK:
MARKETING / LARGE SCALE GRAPHICS / PRINT PRODUCTION
PURA VIDA COACHELLA BUS + BILLBOARD
PRODUCTION DESIGNER
MARKETING / LARGE SCALE GRAPHICS / PRINT PRODUCTION
Coachella 2022 bus wrap and billboard. Featuring a simple yet compelling call-to-action (CTA) alongside a QR code linking directly to Pura Vida's Instagram, the
GOAL:
campaign generated significant user-generated content (UGC), organic social engagement, heightened brand awareness, and a substantial increase in followers.