PURA VIDA CATALOGS
Designed and produced Pura Vida’s seasonal catalogs, 100+ pages each, three times a year. Selected imagery and applied seasonal campaign styles, including typography, colors, and layouts, to create cohesive, on-brand catalogs. Managed product data integration via InDesign’s Data Merge and collaborated with print vendors on pricing, production options, and proofing.

GOAL:
Manage and design Pura Vida’s seasonal catalogs, each 100+ pages with over 300 products, ensuring accuracy and cohesion across the entire publication