RIP CURL - THE EDDIE 2024
Led the art direction and design execution for the Eddie Big Wave Invitational, surfing’s most iconic competition. Starting from the poster artwork, I built out the full campaign identity. Directing how the event was brought to life across on-site, retail, and digital channels.

GOAL:
Create a complete design system for the contest and supporting events, from large-format signage and retail environments to digital advertising