RIP CURL WINTER 2022 CONSUMER CATALOG
Led the design and creative direction of a 50+ page consumer catalog for Rip Curl's winter collection. Conducted a layflat product photoshoot to create supporting visuals, ensuring the imagery aligned with the overall design. Each spread was created to highlight winter products and reinforce overall brand messaging.

GOAL:
Create an on-brand catalog that clearly presents Rip Curl’s winter products and seasonal offerings to consumers